Then: found
Someone searched, then scrolled
- A patient typed "Botox Toronto" and got a page of options.
- They compared ten sites and picked one themselves.
- Ranking on page one was the whole job.
Local SEO + AI search · Toronto
Search used to get you found. Now AI gets you named.
Patients looking for a Toronto med spa don't always scroll ten blue links anymore. They ask ChatGPT, Perplexity or Google's AI Overview, and the answer names a clinic for them. Named & Booked works to make that name yours, then gives people a reason to click and book.
Illustration · not live data
Found was the old game. Named is the new one.
Most SEO agencies still sell "found." We work on getting you named.
Now: named
Someone asks, and AI answers
- A patient asks "Who's good for lip filler near Yorkville?"
- An AI answer, or an AI agent working for them, names a few clinics.
- If you're not one of the names, you weren't in the running.
Named. Front door. Booked. Paid.
Four stops on one line, and the first moves we make at each.
Stop 1
Named
Getting found in search and named in AI answers like ChatGPT, Google AI Overviews and Perplexity.
First moves, every time
- Google Business Profile set up as a service-area business
- The same name, address and phone on Bing Places, Apple Business Connect and key directories
- Schema and AI-readable content on your site
- Reviews that mention your treatments
Stop 2 · the bridge
Your website, the front door
Being named sends people to your site. It's the bridge from the answer to the click, and it should reflect the standard of your clinic.
First moves
- Design that matches your brand and your standards
- One clear page per treatment
- Fast and easy on a phone
- A book-now button on every page
Stop 3
Booked
Turning clicks into bookings, with fewer dead ends between "I found you" and "I'm on your calendar."
First moves
- Fast booking paths
- Quick replies to forms and leads
- Follow-ups for people who didn't book
Stop 4 · coming later
Paid
The back-office pieces that help a booking become a paid visit and a returning client.
On the roadmap
- Calendars
- Assistants
- Accounts
Starting with
Toronto med spas
Med spa patients research carefully, by treatment and by neighbourhood. That's exactly the kind of question people now hand to AI. So we start there: making sure your clinic is named for the treatments you do best, in the part of the city you serve.
The kind of questions patients ask
"Best place for laser hair removal in North York?"
"Who does natural-looking Botox near Yorkville?"
"Hydrafacial in Leslieville, open Saturday?"
Is your clinic in the answer?
Free AI visibility check
Tell us your clinic and the treatments you want to be known for. We'll ask the patient-style questions for you and send back a short, plain-English summary.
- Which clinics get named for your treatments and neighbourhood
- Whether you show up in search results and AI-generated answers
- The sources those answers seem to lean on
- The first few fixes we'd make
Questions
What does "AI visibility" mean?
It's whether AI tools like ChatGPT, Perplexity and Google's AI Overviews mention your business when someone asks a question you should be the answer to. Those tools draw on your website, your Google Business Profile, directories, reviews and articles, so all of that has to say the same clear thing about you.
Is this different from SEO?
It builds on SEO. The basics still matter: a solid Google Business Profile, consistent listings and a clear website. The difference is the goal. Instead of only ranking on a page of results, the aim is to be one of the few names an AI answer gives.
What do you do first?
We start with the Named basics: your Google Business Profile set up as a service-area business, the same name, address and phone on Bing Places, Apple Business Connect and key directories, schema and AI-readable content on your site, and a plan for reviews. Then we look at your website as the front door.
Why does my website matter if AI is doing the naming?
Being named sends people to your site to check you out. If it's slow, confusing or doesn't look like your clinic, they leave before they book. The website is the bridge from the answer to the appointment.
Who's behind Named & Booked?
Tom North, an independent consultant based in Toronto. You deal with him directly.
Do you only work with med spas?
Toronto med spas come first. Other GTA businesses and local trades are next.
What do you need from my clinic for the free check?
Your clinic name, website, the treatments you most want to be known for and the neighbourhoods you serve. No passwords or account access.